Why – How – What

Knowmads Business School Amsterdam

Knowmads is a creative business school offering a 6 month co-creative learning journey for students ready to explore the positive difference they can make in the world.

A Knowmad is a nomadic knowledge worker, a creative, imaginative and innovative person who can work with almost anyone, anytime, anywhere. Knowmads students come from all over the world to learn, to get to know themselves, uncover their strengths and become leaders and pioneers of positive change.

With over 100 alumni and a large network of coaches, facilitators and professionals, Knowmads is a community of people who are taking action to live meaningful and impactful lives.

Knowmads HQ is in Amsterdam where programmes start twice a year in March and September. Shorter programmes are run from our school in Hanoi, Vietnam. During and after the Knowmads programme students start interesting and engaging projects.


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Our Vision

Knowmads Business School contributes to a world in which we learn to get to know ourselves and work from our strengths. It’s a world of proactivity, a world where we see and take opportunities. In this world we are daring and enjoy to work on our bigger dreams together.

Current education opportunities are not preparing us to become these people. This is why Knowmads was created. We offer a place where students can learn to dare, trust and step onto the road to big dreams. We offer a place where hope, needs and aspiration can be turned into a meaningful, thriving life and business.

At Knowmads you become part of a global network, attracting bright minds, purposeful assignments and ideas for a better world.



Our Principles


Human Centered

Human Centered is about being aware of who I am; dreams, patterns, beliefs and effects. It is about understanding myself so I can live and work in a sustainable and grounded (centered) way.


Action Orientated

Action Orientated is about movement, dynamism. We want to have a positive impact on the world and that starts from our own actions. Rather than reacting to everything that comes my way, I work pro-actively from my own ground and skills.



Head Heart Hands

Aligning Head Heart Hands have three kinds of energy: head (thoughts/intellect), heart (passion/connection), and hand (action). I need all of them at different times. Life and work are a balancing act of these three energies, about knowing which one I need to support this process.


Open and Appreciative Communication

Open and Appreciative Communication is the willingness and skill to value what is there in any given situation. I (might) have judgements and I see that those judgements are my own projections. In communicating openly about this, I connect to myself and others. This is how I appreciate our connection. This is how I create real understanding.

PowerPower to Choose

Power to Choose: when aligned, my choices empower me. They give energy to my life. The choices I make create the path I walk. I make conscious decisions. This is how I take responsibility for myself and my actions.


Magic, Shine, Flow: stepping into the unknown is about trusting that control is only one aspect. There’s also the magic that can happen when you let go. It humbles me in knowing that I cannot (and do not need to) control everything. When I allow and work with the unknown, whatever happens is what needs to happen.


A Business School?

Knowmads: “Knowmads are nomadic knowledge workers. Creative, imaginative and innovative people who can work with almost anybody, anywhere, anytime.”

Business: All businesses are created and run by people. Therefore, being able to connect, to effectively communicate, to inspire and to collaborate with others is what we see as the core of business.”

School: “From ancient Greek: “Time held for yourself”. Leisure time to use for learning & important life insights. Not job skills, but insights that help you understand who you were and who you might become in an examined life.”


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